Analyzing Taylor Swift's Merch Business

Learn how Taylor Swift created a wildly successful apparel business that sells out product launches and makes millions.

Through Taylor Swifts Eras - Country Music Hall of Fame and Museum

FiD/Swift Merch

window shopping: design crimes at the taylor swift merch store

FiD/Swift Merch

Will Taylor Swift Change Your Travel Plans?

Taylor Swift's 'Eras Tour' Movie Comes to Big Screen a Day Early - The New York Times

Swift Lyrics: Analyzing Speak Now (Taylor's Version)

Taylor Swift: The Eras Tour - Wikipedia

Taylor Swift fans estimated to spend $66 million on Sydney Eras Tour merchandise alone, experts say - ABC News

Know Before You Go: Taylor Swift - The Eras Tour

Taylor Swift Marketing Plan