Color Wow Root Cover Up is a magic powder disguises roots without looking fake or stiff — or dripping down your face when it rains. That's why it's won a 2020 and 2021 Best of Beauty award. Find out why Allure editors love it so much and exactly how it works on grays.
Color Wow Root Cover Up is a magic powder disguises roots without looking fake or stiff — or dripping down your face when it rains. That's why it's won a 2020 and 2021 Best of Beauty award. Find out why Allure editors love it so much and exactly how it works on grays.
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Color Wow root cover up, winner of 44 major beauty awards! Cover grey or dark roots seamlessly, extend highlights without peroxide, fill in gaps for thicker fuller looking hair. No mess, just press! FAST, EASY, precise mineral powder adheres to hair instantly. Water resistant formula stays put when you sleep, sweat or swim. Lasts until you shampoo out. Formulated with a variety of pigments plus reflective particles to blend seamlessly and look naturally dimensional.
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