How smart marketing, scarce supply and unique colours made the Stanley cup a must-have item

Stanley water bottles are all the rage thanks to a massive marketing change and the power of social media. It also helps that they're not easy to find.
Stanley water bottles are all the rage thanks to a massive marketing change and the power of social media. It also helps that they're not easy to find.

How a 40-ounce cup turned Stanley into a $750 million a year business

How smart marketing, scarce supply and unique colours made the Stanley cup a must-have item

5 Genius Marketing Strategies: How Stanley Mugs Took Over the Internet

The Marketing Lesson From the Stanley Cup Craze

Stanley cup — a Meltwater Social Listening Analysis

Lightning in a Bottle: Marketing Strategies From the Stanley Tumbler Reinvention

5 Genius Marketing Strategies: How Stanley Mugs Took Over the Internet

Stanley cups cause consumer frenzy, but the marketing strategy might be misaligned

Stanley Cups Are Such Status Symbols Kids Are Mocked for Having Different Brands

How a 40-ounce cup turned Stanley into a $750 million a year business, mug stanley

Stanley cup maker says products contain 'some lead.' Are they safe to use? - National

5 Genius Marketing Strategies: How Stanley Mugs Took Over the Internet

Toward Sustainable Wearable Electronic Textiles

Stanley Tumblers Take the Lead: Drinkware brand dominates social media trendiness, by Victoria Langowska