Philip Morris launches IQOS Iluma

Philip Morris Ltd (PML) has launched its most affordable heated tobacco system IQOS Iluma yet. The new IQOS Iluma comes with the Smartcore Induction System, which uses a magnetic heating system, resulting in no blade and no cleaning. It also has an improved design which the brand says makes it more intuitive and closer to a cigarette experience compared to other alternatives. IQOS Iluma One is the most affordable option of PML’s heated tobacco offerings

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Philip Morris Management Services (Middle East) Limited. (PMMS) today announced the launch of IQOS ILUMA in the UAE, the latest and most…