The $14 Billion Man: Why Nike Lost NBA Superstar Stephen Curry to Under Armour

Golden State's Stephen Curry is an NBA champion, league MVP, and cultural phenomenon, yet Nike let him get away. And this is why you care.

BLUNDER! Stephen Curry signing with Under Armour cost Nike a whopping $14 billion – FirstSportz

In Sneaker Wars, It's Also Curry (Under Armour) vs. James (Nike) - The New York Times

Stephen Curry Net Worth: Breaking Down His Salary, Shoe Contract and More, News, Scores, Highlights, Stats, and Rumors

Warriors Set NBA Wins Record In Under Armour, Nike & Anta [PHOTOS] – Footwear News

Stephen Curry Net Worth: Breaking Down His Salary, Shoe Contract and More, News, Scores, Highlights, Stats, and Rumors

Former Nike Executive Explains Botched 2013 Meeting with Stephen Curry - Sports Illustrated FanNation Kicks News, Analysis and More

What Under Armour learned from Nike and how those lessons could be worth 14 $ billion for UA (stockholders)?

How Nike Lost Steph Curry To Under Armour

TrueHoop Presents: How Nike lost Stephen Curry to Under Armour - ESPN

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Nike Lost Stephen Curry in Part Due to Mispronunciation of Name, Slideshow Error, News, Scores, Highlights, Stats, and Rumors