Unity - Robert Cialdini's New 7th Principle

Robert Cialdini's six principles of influence have been memorized by marketers for 30 years. Now, he has added a seventh - Unity.
Where Brain Science and Marketing Meet
Nearly everyone in behavioral marketing and influence marketing was surprised when Dr. Robert Cialdini, the godfather of persuasion science and the creator of the celebrated Six Principles of Influence, introduced a seventh principle, Unity.In fact

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