Viewership of streaming TV overtook cable for the first time in July — it's no longer the underdog.
Viewership of streaming TV overtook cable for the first time in July — it's no longer the underdog.
How Brands Are Using TV Audience Data - Lotame
Streaming Video Viewing Will Surpass Cable TV Before The End Of This Year
Streaming Wars 2020: Takeaways From Weirdest Year Yet
Smart TV apps surpass set-top boxes as entry point for TV viewing
Streaming TV Viewing Time Continues Its Rise Over Cable - MNTN Research
Streaming Video Viewing Will Surpass Cable TV Before The End Of This Year
Streaming Viewership Finally Beats Cable, Signaling Another Paradigm Shift for Advertisers - MarketScale
Surprise: AM/FM Radio Ratings Overtake TV Among Persons 18-49 For The First Time In Media History
It Finally Happened: CTV is More Popular than Linear - MNTN
Streaming grabs a record 38.7% of total TV usage in July, with acquired titles outpacing new originals
Streaming viewership surpassed cable TV for the first time, says Nielsen
In a first, OTT streaming surpasses cable TV, captures largest share of TV viewing: Nielsen
Streaming Vs Cable TV Statistics: The Slow Demise of Cable TV
