BMW's new flat logo is everything that's wrong with modern logo

BMW is introducing a new logo, the biggest redesign it’s had in over 100 years. The new design is a more modern and flatter look, with a transparent background that replaces the outer black ring. It was first featured on the i4 electric sedan concept.

BMW unveils new flat and transparent logo, geared towards openness and digitisation

BMW Officially Introduces New Flat Logo For Use On Promotional Material, Not On Cars (Yet)

BMW Officially Introduces New Flat Logo For Use On Promotional Material, Not On Cars (Yet)

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BMW Officially Introduces New Flat Logo For Use On Promotional Material, Not On Cars (Yet)

BMW Officially Introduces New Flat Logo For Use On Promotional Material, Not On Cars (Yet)