PG Tips is launching an initiative called “Cuppas Taste Better Together”, in a move designed to “help reduce loneliness by bringing people together over a cuppa”. The brand is partnering with charities Samaritans, Time To Change and The Big Lunch to launch several activities throughout the year, including “Time to Talk Day” on 6 February and The Big Lunch event from 6 to 7 June. The campaign is being supported by a £3m investment including video-on-demand
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