BTS: How Kpop is reinventing fan engagement through their merch game

In high school, people knew me as the go to person to talk about anything pop culture. I was that kid that went through every phase you can imagine, fashion-wise and music-wise, trying to find myself.

BTS and the Future of the Fan Economy

BTS and the Future of the Fan Economy

TIME MAGAZINE - SPECIAL 2022 - BTS - HOW THE K-POP BAND BECAME A GLOBAL JUGGERNAUT?: : Books

TIME MAGAZINE - SPECIAL 2022 - BTS - HOW THE K-POP BAND BECAME A GLOBAL JUGGERNAUT?: : Books

How k-pop agency Big Hit is pioneering the future of entertainment, by Michelle Fan

Government Annual Survey Reveals Top 5 Favorite K-Pop Groups/Artists Selected By Overseas Fans In 2022 - Kpopmap

The uniqueness of the K-Pop fan experience

BTS effect': Why corporations want a piece of the action

BTS: How Kpop is reinventing fan engagement through their merch game