While the Brazilian Bum Bum Cream catapulted the brand’s awareness, Sol de Janeiro’s expansion into the perfume mist category is what really boosted the brand’s bottom line, said Heela Yang, the brand’s co-founder and CEO. According to its parent company, L’Occitane, which bought the company at the end of 2021, Sol de Janeiro experienced a 174% sales increase to $454 million in the six months ending September 30.
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Q&A: Heela Yang takes over the beauty space with Sol de Janeiro
Sol de Janeiro CEO Heela Yang Talks Bum Bum Cream, Brand Building
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Heela Yang Of Sol de Janeiro On The 5 Things You Need To Create A Highly Successful Career In The Health and Wellness Industry, by Authority Magazine Editorial Staff, Authority Magazine
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Interview: Heela Yang on spreading body positivity and Brazilian confidence with Sol de Janeiro : Moodie Davitt Report
Interview: Heela Yang on spreading body positivity and Brazilian confidence with Sol de Janeiro : Moodie Davitt Report
Ep 98 Heela Yang — Behind Her Empire
Lisa Morgan on LinkedIn: I'm happy to share that I have started a new position as Senior Marketing…
Interview: Heela Yang on spreading body positivity and Brazilian confidence with Sol de Janeiro : Moodie Davitt Report
Meet Heela Yang, founder of Sol de Janeiro
Sephora Helped Make Brazilian Bum Bum Cream a Hit
Sol de Janeiro's Heela Yang: 'Over 90% of our growth this year is from social, and it's organic' - Glossy
The Sol de Janeiro LIVE Chat + Giveaway!, brand, cream